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We’ve had a lot to celebrate this month. It’s been 15 years of helping South Africans protect what matters most to them and finding new ways to make insurance a little more human.
The Dotsure team marked the occasion in-house on Friday, 14 August, with a day of fun, games, and friendly competition. The energy of our daily #DotsureHour social media moments was brought into the workplace, giving employees a break from the day-to-day and an opportunity to celebrate reaching a milestone that belongs to the whole team.

The People Behind the Impact
“We couldn’t celebrate a successful 15 years without celebrating our people,” says Glen Anderson, Chief Commercial Officer at Dotsure.
The team is at the heart of the business, from those who help our policyholders to those contributing to the initiatives that extend beyond insurance.
That includes Soft Landings, a long-running social impact drive, which has supported communities, animal welfare organisations, veterinary initiatives, and many other causes over the years.
Recently, Nicci Passanah from the Soft Landings Foundation confirmed that more than 12.7 million mealshave been provided over the past 15 years. It is one measure of an initiative that has grown to encompass much more than food security, with support reaching vulnerable communities and the organisations doing important work on the ground.
A Moment to Pause
The August celebrations have continued outside the Dotsure offices, bringing the birthday spirit to social media throughout the month. Every weekday at 15:00, #DotsureHour has given followers a reason to stop for a moment, share something that made their day, and stand a chance to win some spoils along the way.
It’s a fitting way to mark the milestone and take some time to reflect. After all, these years were made up of millions of small moments, and the people who care about what they do.
Always Looking Ahead
Dotsure has grown and evolved considerably over the years, expanding offerings while continuing to look for ways to make insurance more accessible, relevant, and people focused.
After 15 years, there is plenty to celebrate. But perhaps the most meaningful part of the milestone is what has been built along the way.
Insurance is ultimately about being there when people need support, whether that means helping a pet parent manage an unexpected vet bill, helping a motorist get back on the road, or giving a business owner greater peace of mind. Making that possible takes more than products and policies. It takes people who care about doing the job well and a willingness to keep finding better ways to serve.
Here’s to 15 years of Dotsure, and to creating even more Soft Landings in the year that lies ahead!
Dotsure Limited (Registration number 2006/000723/06) is a licensed non-life insurer and authorised financial services provider (FSP39925). Voted South Africa’s Best Pet Insurance 2023-2025 by readers of The Star, Die Burger, Beeld, and City Press.






